This Filipino coffee chain just turned three!
Filipino coffee chain Pickup Coffee is giving caffeine lovers something special to look forward to beyond just their favorite brews!
The local coffee brand marked its third anniversary on February 25.
On March 7, it officially celebrated its milestone of surpassing 300 stores nationwide with an event in Makati City.
President and chief executive officer Francis Flores announced the brand’s continued expansion, revealing plans to grow its operations in Mexico, where the coffee shop first made its international debut in late 2023.
“We’re also here to create opportunities. Today, our team has grown to over 2,000 employees,” Francis shared, highlighting the local coffee brand’s mission.
To celebrate its third anniversary, the coffee chain has partnered with Winnie Yip Xin Wei, also known as WINNIEYIPPIE, to release an adorable limited-edition ‘Bubble Butt Girl’ toy dressed in the Filipino brand’s signature cap and t-shirt.
Adding a touch of streetwear to the celebration, local lifestyle brand Secret Fresh teamed up with the local coffee brand to offer exclusive black and white ‘Bubble Butt Girl’ shirts, available at one of its well-known carts.
It is also partnering with Auro Chocolate for its upcoming limited-edition Pistachio Series, which will feature both Auro Pistachio Chocolate Milk and the classic Pistachio Milk.
Previously, the coffee chain collaborated with popular clothing brands like Charlotte Folk and DBTK, expanding its roster of exciting collaborations.
Meanwhile, take a look at what went down at Pickup Coffee’s third-anniversary celebration in this gallery:
APP