PICKUP COFFEE is Now Open for Franchising

PICKUP COFFEE, the fastest-growing coffee chain in the Philippines, officially opened its doors to franchising at an exclusive media dinner held at Mireia Dining — inviting entrepreneurs across the country to grow alongside the brand in its mission of uplifting everyone, everywhere.

Founded in 2022, the brand has experienced unprecedented growth over the past four years, now operating more than 500 company-owned stores nationwide. What began as a mission to make premium espresso more accessible has evolved into a proudly homegrown brand built on convenience, consistency, and a clear purpose: to uplift everyone, everywhere — one PICKUP at a time.

As PICKUP COFFEE expanded its presence across the country, interest from business groups and entrepreneurs steadily grew alongside the brand. Following its 500-store milestone, years of operational refinement, and extensive systems development and pilot testing, the company now enters its next chapter through franchising.

By opening its doors to franchise partners, PICKUP COFFEE aims to bring the brand experience to even more communities nationwide — together with entrepreneurs who share its vision of making quality coffee more accessible to all. Following the launch of its franchising initiative at Franchise Asia Philippines last April 24 to 26, PICKUP COFFEE continues to welcome aspiring business partners to grow alongside one of the country’s fastest-growing consumer brands.

At the dinner, PICKUP COFFEE Country President and CEO Rami Chahwan, alongside Franchising Head Hazel Hernandez-Francisco, shared how franchising marks a strategic step in accelerating the brand’s nationwide expansion while remaining grounded in its promise of delivering quality coffee and uplifting moments to everyone, everywhere. Every PICKUP COFFEE franchise is anchored on four key pillars: Proven Demand and Frequency, Built for Modern Consumption, Strong Return Potential, and End-to-End Franchise Support.

Proven Demand and Frequency
PICKUP COFFEE has established itself as one of the country’s most recognized beverage brands, with more than 50 million cups sold and over 500 stores opened nationwide in under four years.
Its rapid growth has been driven by strong everyday demand, high customer frequency, and growing brand affinity among Filipino consumers — further amplified through collaborations and endorsements with some of the country’s most recognizable personalities.

Built for Modern Consumption
Built for today’s fast-paced lifestyles, PICKUP COFFEE continues to evolve alongside changing consumer behavior and preferences. The brand has strengthened its grab-and-go ecosystem through tech-enabled innovations such as the PICKUP COFFEE App, where customers can access rewards, promos, and curated brand experiences.

To support expansion across different trade areas and communities, the brand also operates through flexible store formats composed of carts, kiosks, and cafés — allowing franchise partners to scale across both indoor and outdoor locations.

World-Class Payback
With operational efficiency at its core, PICKUP COFFEE offers a streamlined business model designed for faster store launches and scalable growth. Its relatively low-capex structure enables franchise partners to enter the business with a more efficient store setup compared to many traditional F&B franchise opportunities in the market.

Based on internal estimates and ideal store conditions, the brand projects a potential payback period of 18 to 24 months — positioning PICKUP COFFEE as one of the most accessible and scalable coffee franchise opportunities in the market today.

End-to-End Franchise Support
PICKUP COFFEE franchise partners are supported by a structured business framework built to help them operate with confidence. This includes centralized supply chain support, standardized processes, operational guidance, comprehensive training, and business playbooks.

With streamlined systems in place across store construction, marketing, product innovation, and app integrations, franchise partners are equipped with the tools needed to build and grow their business with the brand.

Entrepreneurs interested in joining PICKUP COFFEE’s franchise network may learn more and connect through the brand’s franchise page at pickup-coffee.com/franchise. PICKUP COFFEE welcomes partners who want to invest in the fastest-growing coffee chain in the country.