Wear A Piece of Filipino Pride, Wherever You Go with the PICKUP Proudly Ours x Islands Souvenirs Capsule Collection

PICKUP COFFEE, a proudly homegrown Filipino coffee chain with over 500 branches nationwide, continues to spotlight local excellence through a lifestyle merchandise collection, in partnership with Islands Souvenirs.

PICKUP Proudly Ours. Proudly Filipino. Proudly World-Class.

Through an immersive dining experience, PICKUP COFFEE launched the Proudly Ours campaign last June 11 in Gallery MiraNila, to celebrate the 128th Philippine Independence Day. 

The Proudly Ours campaign, developed in collaboration with the Department of Tourism, celebrates Filipino culture through PICKUP beverages inspired by the local flavors Filipinos know and love, alongside upcoming initiatives—all anchored on the belief that what is proudly ours is also proudly world-class. The limited edition Proudly Ours beverages launched on June 11 are inspired by nostalgic Filipino flavors: Auro Tsokolatte, Peanut Brittle Latte, Mango Graham, and Ube Cheese Cream Milk.

As part of the campaign’s emphasis on Filipino creativity, PICKUP COFFEE exclusively partnered with home-grown brand Islands Souvenirs for its Proudly Ours Capsule Collection. Islands Souvenirs is the country’s leading memorabilia destination, with over 60 stores nationwide and a three decade legacy of promoting the Philippines’ breathtaking landscapes and seas.

“We’ve always believed that our culture isn’t just something to look at—it’s something to celebrate, to wear, and to share with the world,” says Islands Souvenirs Customer Engagement and Retail Marketing Lead, Care Arcayan.

Through The Proudly Ours campaign, we are honored to celebrate the many facets of Filipino excellence - from our flavors and food to our artistry, music, and craftsmanship. Today, we’re excited to share another expression of that pride: the PICKUP Proudly Ours x Island Souvenirs capsule collection.

Proudly Ours Scarf (P 699)

Illustrated with icons and symbols inspired by Filipino culture and the Department of Tourism's Love the Philippines campaign — designed to be worn your way. Fold it around your bag handle, drape it over a jacket on a cool evening, tie it at the waist, or wear it as a bandana. 

Proudly Ours Lifestyle Tees (P 399 each) 

Three collectible Filipino heritage tees - each one featuring an illustration of a uniquely Filipino icon: the Carabao, Jeepney, and Mayon Volcano. 

The PICKUP Proudly Ours x Island Souvenirs capsule collection will be available and displayed at select PICKUP COFFEE and Islands Souvenirs stores nationwide and the PICKUP App from July 15.

As the country's fastest-growing homegrown coffee chain, PICKUP COFFEE is a testament to what Filipinos can achieve when passion, innovation, and purpose come together. Through the PICKUP Proudly Ours campaign, the company shines a spotlight on the flavors, craftsmanship, culture, and communities that embody the richness of Philippine heritage—championing the belief that what is proudly ours is also proudly world-class.